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  • Lead, Instructional Designer; UnderArmour; Baltimore, MD; 10.26.18
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Position: Lead, Instructional Designer

Company: Under Armour

Location: Baltimore, MD

Description: The Instructional Designer’s primary responsibility will be responsible designing and developing both online and print training materials following principles of adult learning theory and Under Armour’s training standards. Additional responsibilities may also include the design and development of instructor led training. The role presents a significant opportunity for a highly skilled professional to provide direction and guidance on the design and development of training for multiple modalities (including mobile training.


  • Work with subject matter experts and identify target audience’s training needs
  • Assess appropriate training delivery methods based on results of a comprehensive needs analysis
  • Design and develop online training including analysis, design, development, implementation and evaluation
  • Design and develop product knowledge online training and print training materials
  • Design and develop instructor led training
  • Create supporting material/media (audio, video, simulations, role plays, games etc.)
  • Develop training materials that are aligned with adult learning principles and instructional design theories
  • Identify opportunities for continuous improvement of materials and delivery



  • Previous instructional design and instructor-led training experience
  • Knowledge of adult learning theories and innovative training delivery methods
  • Skilled in instructional design methodology
  • Expert in course development software (Articulate Storyline, Adobe Captivate, etc.) and at least one Learning Management System
  • Proficient in Microsoft Office suite
  • Basic HTML and Flash programming knowledge
  • Experience in developing online training for both desktop and mobile devices
  • Visual design skills (Dreamweaver, Photoshop, Illustrator, InDesign) and ability to storyboard
  • Ability to write effective copy, instructional text, audio scripts/video scripts
  • Viewed as a trusted advisor with a successful track record in building and maintaining strong relationships at all levels of the organization


  • BS or MA degree in instructional design, educational technology or similar preferred
  • Bachelor’s Degree with 3-6 years of instructional design and training experience
  • Retail experience preferred  

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